How to understand markup and margin-based pricing

Learn the difference between markup and margin pricing models. Set profitable prices that reflect your brand value.

Steps

Go to Store > Price Sheets to view your product pricing.
Each product shows the base cost, your selling price, and your profit.
Markup is the percentage added on top of the base cost. For example, a 100 percent markup on a 10 dollar cost means you sell for 20 dollars.
Margin is the percentage of the selling price that is profit. A 50 percent margin on a 20 dollar price means 10 dollars profit.
Toggle between markup view and margin view in the price sheet editor.
Use the profit calculator to model different pricing scenarios.
Apply your chosen pricing strategy and save.

💡 Tip: Aim for at least a 50 percent margin on physical products and 80 percent or higher on digital downloads.

Q: What is a good markup for photography prints?

Most photographers use a 2.5x to 4x markup on base cost. Premium photographers may charge 5x or more.

Q: Does Fotiqo take a commission on top of my markup?

Yes, Fotiqo takes a small commission from the total sale price. This is factored into the profit display.

Q: Can I set fixed prices instead of percentage markups?

Yes, you can enter exact selling prices for each product rather than using percentage markup.